Organic SEO (the one based on traditional positioning without PPC campaigns) is said to be a long-range strategy that costs at the beginning and pays higher dividends in the long run. Nevertheless, the service has to be planned properly, otherwise it generates nothing but costs. Today we would like to focus on what SEO experts have to say in terms of effective positioning.
Step 1: SEO Audit
Audit is the very first step a company ought to take in order to provide you with a professional as well as effective service. Audit is used to analyze current level of your website optimization and its position in various search engines. It is also used to define scope of work to be done in order to improve your website visibility. At this point you should inform the company about your budget, so that it will be able to recommend the most effective solution.
Step 2: Competitive Analysis and Strategy Development
Some companies do not offer a competitive analysis, but some do and these are the best partners to carry out very complex projects. Competitive Analysis provides knowledge on your top competitors and the reasons their websites are getting higher rankings than yours for the keywords you have chosen. As the result you will receive recommendations on how to improve the website, its structure and content, as well as some feedback on all the off-page factors that can help your website to rank higher in search engines. With these recommendations the strategy is almost ready to use.
As we have mentioned Competitive Analysis is not necessary in low-budget project and SEO strategy can be easily developed without the knowledge it provides. Nevertheless, it is always good to spy a little bit on our competitors and know their tricks. We never know when they will be useful.