”Have you ever received an unpleasant phone call from a customer who – after a few months – was still waiting for the product or service he paid for? I have. Unfortunately, not a single one. The CRM system we implemented in our company occurred not to be enough to successfully deal with customers’ orders, invoices, supplies, deliveries and other processes in our company. Now we are looking for a solution that will! Has it been already created?”
Amanda from Customer Service, Bristol.
Such phone calls are not a rare thing. They happen frequently, especially in big companies that have to deal with a great number of complex processes like: production, deliveries, supplies, customer service, individual orders, etc. The necessity of dealing with so many processes may lead to negligence, delays or mistakes that slowly but consequently destroy good name of the company and the brand it has built. Popular CRM systems that were created in order to help various companies to improve the quality of customer service are not complex enough to successfully coordinate different processes implemented in various types of businesses. The main problem seems to remain unsolved. Each and every one the processes live their own lives and often get out of control leading to many problems together with dissatisfaction of the customers…
nProcessing, solution at hand.