As we have already said an effective website design requires a good analysis of needs. Such analysis provides answers for the most essential questions regarding issues, such as:

- proper graphics design,
- adequate copywriting,
- appropriate software,
- required search engine optimization.

Having these answers at disposal we are able to design an effective as well as good-looking website quickly.
Concentrated on external appearance and faultless work of our website we cannot forget about its usability. Needs Analysis helps to define all of the necessary functions. There are a few functions that are considered as universal for each type of a website:

- banner height,
- global navigation,
- local navigation,
- breadcrumb trail, it helps to navigate in a complex structure of the website.It is especially recommended for website with many subpages, where visitor may get lost.
- friendly addresses of subpages; friendly links helps to remember the addresses and make visitors more likely to return to the website or recommend it, moreover they also help in proper positioning of the website.
- look in various Internet browsers, the web ought to display properly in various types of Internet browsers. Otherwise, the visitor may get an impression of a badly created website or abandoned one.

Before ordering a website consult your web design company and discuss the project with all the details. Something that you think you need may occur to be an unnecessary expense and something that your web really need may be completely forgotten. Don’t let it happen!

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